How AI Is Changing Design

Interview with Xinran Ma, Snr. Product Designer at Redfin

AI is reshaping how we design, and how we collaborate.

From Figma plugins to AI-accelerated storytelling, designers today have an entirely new arsenal of tools.

But what’s hype, and what’s actually changing how great design gets done?

To help us navigate, I interviewed Xinran Ma - Snr. Product Designer at Redfin, founder of Design with AI, an accomplished author, and a top thought leader in the product design space.

In our conversation, we covered:

• What’s possible with AI in design right now

• How daily workflows are shifting, from ideation to delivery

• How AI is changing the relationship between PMs and designers

Check out the full interview below…

Highlights From Our Discussion:

1. AI is speeding up design tasks like UI creation and copywriting

   At 2 min mark

2. The shift feels subtle, but AI progress is accelerating fast

   At 3 min mark

3. Figma, V0, and others are changing how we prototype

   At 6 min mark

4. Matching AI designs to real systems is still a hurdle

   At 9 min mark

5. AI boosts clarity on code, strategy, and team alignment

   At 13 min mark

6. Synthetic users are helpful, but can’t replace real ones

   At 15 min mark

7. Roles are blending—designers, PMs, and engineers overlap

   At 22 min mark

8. Design is moving beyond screens into voice and multimodal

   At 25 min mark

9. Faster product cycles are pushing design to keep pace

   At 27 min mark

10. Staying human in the world of AI

    At 34 min mark

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AI is Reshaping Product Management—Are You Ready?

CPOs who lean in are already seeing:

• 20%+ productivity gains

• Improved time to market

• Bigger impact

🚀 Curious what this could look like in your org? Let’s chat.