NotebookLM: How Google’s new AI tool simplifies PM tasks

Streamline competitive analysis, feedback synthesis, market research, and more with Google's surprise hit.

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Drowning in market research, meeting notes, and endless documents?

Google’s new NotebookLM is here to change that.

As one of the most impressive AI tools of the year, NotebookLM effortlessly transforms up to 50 sources—slides, docs, websites, YouTube videos, audio files, and more—into summaries, briefing documents, FAQs, and even a Q&A bot tailored to your content.

And the best part? It requires ZERO prompting.

In this article, I’ll show you:

• The PM tasks I automate with NotebookLM

• A deep dive into competitive analysis with NotebookLM, and

• How to have a little fun with its unique features

Let’s go….

Here is how I use it for automating key PM tasks…

1. Competitive analysis: Analyze features, pricing, strengths, and weaknesses with just a click (see detailed example below).

2. Market research summarization: Distill large volumes of research into actionable insights in minutes.

3. Meeting notes summarization: Save time with concise, AI-generated recaps of discussions.

4. Feedback synthesis: Consolidate and analyze feedback to uncover trends and actionable takeaways.

5. Timeline generation: Effortlessly create project timelines to keep teams aligned.

6. FAQs for PRFAQs: Build comprehensive FAQs to streamline product planning.

7. Prepping for presentations: Organize ideas and data into compelling narratives with ease.

8. Knowledge management: Centralize critical information for seamless access and retrieval.

9. Note-taking: Transform rough notes into polished, professional summaries.

10. Storyboarding: Structure ideas to enhance storytelling and communication.

My favorite use case: Competitive analysis with NotebookLM.

One of the most powerful applications of NotebookLM is competitive research.

For instance, I recently used it to compare Gmail and Outlook—a task that typically requires hours of manual work.

NotebookLM not only saved me valuable time but also uncovered trends and opportunities I might have otherwise missed.

In just three simple steps, the tool synthesized insights on:

• Key features

• Pricing strategies

• Feature gaps, and

• Customer reviews

Here’s how I did it:

1. Upload: Added my research documents and relevant websites to NotebookLM.

2. Summarize: Used the built-in prompts to generate summaries and briefing documents.

3. Explore: Went deeper by leveraging suggested questions or directly querying my data.

Watch the full step-by-step process in action:

Want to have some fun? Turn your documents into a podcast.

One of NotebookLM’s standout features—and the reason it went viral—is its ability to generate a podcast with two AI voices dynamically discussing your content.

Imagine hearing your competitive analysis or research presented as a lively conversation!

Here’s an example: Audio of Gmail vs. Outlook

As AI continues to evolve, I expect more tools like NotebookLM to emerge, offering point solutions.

How are you using NotebookLM?

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