The AI GTM Playbook: Real Strategies for Bringing AI Products to Market

Maja Voje is a best-selling author and Go-To-Market (GTM) strategist and founder of Growth Lab, a company dedicated to helping teams achieve sustainable business growth. Maja has worked with top brands, including Google, Rocket Internet, Bayer, Heineken, and Spar.

In addition to her work at Growth Lab, she has co-taught one of the most popular online growth hacking courses, which has been taken by over 50,000 students.

Her expertise spans growth strategy, marketing, and community building, and she is highly sought after for her insights on how to rapidly achieve product-market fit.

Maja and I recently sat down to talk about how to bring AI products to market.

Here is what we talked about:

1. How AI go-to-market strategies differ from traditional SaaS approaches
   At 2-minute mark

2. Challenges in pricing AI products
   At 3-minute mark

3. Why organizations must communicate 10x value in AI products
   At 9-minute mark

4. Strategies for scaling AI products using organic methods
   At 21-minute mark

5. Importance of building sustainable business models
   At 4-minute mark

6. How AI can help redefine team roles and competitive differentiation
   At 6-minute mark

7. The evolving role of AI in product management and unlocking creativity
   At 7-minute mark

8. Case studies of AI go-to-market success with cost-effective acquisition strategies
   At 25-minute mark

Reach out to Maja:

• LinkedIn: https://www.linkedin.com/in/majavoje/ 

• GTM Solutions: https://gtmstrategist.com

• Free resource: https://gtmstrategist.com/resources/power_hour/

• Weekly newsletter: 

Happy building!!

---

Whenever you are ready, here are 2 ways that I can help you:

#1. AI Empowered PMs (public bootcamp): An intense 3-week bootcamp, where PMs learn how to leverage AI to boost productivity, increase effectiveness, and advance their careers.

#2. Build Efficient & Effective Product Teams With AI (private workshops): Leverage the power of AI to deliver a bigger impact, accelerate product development, and boost innovation. Includes a mix of consulting, training, and AI lab.