Holly Thomson is an award-winning CX and Brand Marketing executive with extensive experience in digital transformation and public relations. She has held executive leadership positions at America’s Car-Mart, Wells Fargo, and Ally Bank.
Holly's work emphasizes a customer-centric approach that aligns digital innovation with measurable business growth. She continues to drive brand value and customer loyalty as the founder of Clipnotic, a CX consultancy for small to midsize companies. She also shares her expertise as a Communication Instructor at Central Piedmont Community College.
Holly and I recently sat down and talked about the impact of AI on the auto-finance industry.
Here is what we talked about:
How digital transformation reshaped auto finance pre-AI
At the 1-minute mark
The post-pandemic shift to a hybrid car-buying model, blending online and in-person experiences
At the 2-minute mark
Examples of how AI is being used in auto finance, from vehicle inspections to underwriting automation
At the 6-minute mark
Long-term vision for AI in auto finance, with subscription-based access and autonomous commuting
At the 10-minute mark
Why demand is growing for communication strategists to manage AI’s internal and external messaging
At the 14-minute mark
How AI-savvy leadership can drive adoption and set the tone for AI use across teams
At the 17-minute mark
AI-driven qualitative research tools Holly uses, like mobile diary studies for real-time insights
At the 19-minute mark
Upcoming changes in market research with AI, as quantitative and qualitative methods merge
At the 20-minute mark
Happy Building!!
AI is Here - And It’s Driving Real Results
CPOs who integrate AI today are seeing:
✔ 20% productivity gains
✔ Less rework, more efficiency
✔ Bigger impact—delivered faster
🚀 AI is already delivering ROI. Want to see how?
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