How to build clickable prototypes with AI

AI is transforming the PM role. Are you ready?

Check out my AI Empowered Product Manager bootcamp - the simplest way to master AI, improve your productivity, and future proof your career.

Next cohort starts 11/5. Want to join us?

Rolf Mistelbacher is the CEO and Founder of Fresh van Root, a digital marketing agency that expertly blends creative ideas and AI with a cohesive digital strategy. Based in Vienna, he has over a decade of experience in content marketing, content strategy, and social media marketing.

Rolf is also the author of "Prototyping with Generative AI", where he shares his framework for product prototyping. Before starting his own agency, he worked in various marketing roles at Microsoft.

In our conversation today, Rolf and I discussed how AI is changing the way we prototype digital products.

Here is what we talked about:

1. How AI has lowered the barriers to prototyping and building digital products
   At the 1-minute mark

2. Benefits of using AI tools like ChatGPT and Claude for generating prototypes quickly and efficiently
   At the 4-minute mark

3. Different types of prototypes and how AI can contribute to each stage, from sketching to high-fidelity designs
   At the 7-minute mark

4. Challenges in using AI for large-scale prototype development, including code generation limitations and project management issues
   At the 10-minute mark

5. How to incorporate AI-generated visual elements and brand colors to enhance prototype presentations
   At the 14-minute mark

6. Examples of successful AI-powered prototypes, such as a book-swiping app and custom social media graphics generator
   At the 16-minute mark

7. The potential for AI to automate repetitive tasks and streamline the internal product development process
   At the 19-minute mark

8. Exploring new AI tools like Cloud Projects and Cloud Artifacts to manage projects and prototype versions efficiently
   At the 21-minute mark

Happy Building!!