Building AI Empowered Product Teams at SentinelOne

“It used to take two or three weeks to write requirements... now it can be done in two or three days. Multiply that across 60 PMs and the time savings are in thousands of hours each month.”
Ely Khan, VP of Product, SentinelOne

At most companies, AI is a tool. At SentinelOne, it’s a transformation.

What started as an effort to make product managers more efficient became a strategic unlock. It elevated the quality of work, sparked cross-functional momentum, and earned C-suite recognition.

Today, every PM is empowered to prototype, write, and execute at 10x the speed. This shift is fundamentally changing how product work happens across the entire organization.

In this episode of Masters of Product, Ely Khan, SentinelOne’s VP of Product, shares exactly how his team scaled generative AI across product development, what results they saw, and why it’s become a model for the rest of the company.

Watch the full interview with Ely Khan

Here’s what we talked about:

• How SentinelOne’s product team embraced AI
  At 2 min mark

• Why building AI literacy among all product managers was essential to stay competitive
  At 4 min mark

• How building a digital twin of the VP of Product scaled leadership guidance and maintained consistency in quality standards
  At 7 min mark

• How a bottom-up approach empowered 60 PMs to create over 40 AI-driven workflows, with 30 now used in production
  At 10 min mark

• How AI transformed PM processes like writing docs, translating to Jira, and drafting release notes into faster, more scalable workflows
  At 12 min mark

• Benefits of enabling PMs to generate working prototypes and even backend code, cutting cycle time and boosting alignment with engineering
  At 14 min mark

• How cross-functional momentum grew as PMs used AI tooling to uplevel docs, sales, support, and collaboration with design and engineering
  At 16 min mark

• Results that impressed the C-suite and board, including thousands of hours saved monthly and stronger engagement across the org
  At 18 min mark

• How AI helped reduce product requirements document timelines from weeks to days, improving speed without sacrificing quality
  At 19 min mark

• Why AI adoption enabled PMs to reclaim time and reduce burnout, leading to better work-life balance and job satisfaction
  At 20 min mark

• How presenting AI-powered workflows in a live demo won over the C‑suite, with multiple executives asking how to replicate the results for their teams
  At 23 min mark

• How PMs coached adjacent teams spreading AI workflows across the org, helping other functions adopt similar tooling
  At 28 min mark

• Why a global, async team saw major quality gains in writing and communication with AI support, especially for non-native English speakers
  At 35 min mark

• Why PMs are more in demand than ever, as faster build cycles increase the need for strong product judgment and creativity
  At 40 min mark

• Advice for product leaders: Use AI hands-on yourself to drive credibility, excitement, and sustainable transformation across your teams
  At 44 min mark

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AI is Reshaping Product Management. What’s Your Strategy?

CPOs who act now are already seeing:

• 20%+ productivity gains

• Improved time to market

• Competitive differentiation

Curious what this might look like for your org.? Let’s chat.